Twitter is an indispensable social network and can be used as an effective tool to promote YouTube videos . It hosts thousands of conversations everyday and provides a perfect platform for YouTubers to reach a large audience.
Follow these four effective tips to increase your YouTube visibility:
1. Mention your YouTube channel in your Twitter bio
Use the Twitter bio to inform followers about your YouTube channel and the kind of videos you upload. Also include a link to direct viewers to your YouTube channel.
A good twitter bio should build interest for your videos and compel followers to visit your YouTube channel. Take a look at comedian Lilly Singh’s bio on her Twitter page, “Superwoman”, for some inspiration.
@||Superwoman||
2. Post links to your videos with relevant and trending hashtags
Post an announcement on Twitter every time you publish a new video to your YouTube channel. Provide a direct link to your video along with a brief description of what it has to offer, like this one below.
@louisawendorff
Use trending hashtags on all tweets about your YouTube videos. So when users search for your hashtag, they will come across the tweet about your video. This helps you reach potential viewers who are not following you.
3. Post different kinds of content on your Twitter feed
Avoid spamming followers with tweets only about your YouTube videos. This may prompt them to un-follow your Twitter account.
Post interesting, informative and relevant tweets that relate to your video. Further, post tweets that make followers curious about your content. You only have 140 characters to prompt an action, so make it count!
For example, singer and songwriter Daniela Andrade uses Twitter for more than just promotion. She tweets her views on various issues, comments on her experiences and shares links to interesting content.
@danielasings
4. Engage in conversations with your Twitter fans
Engagement with Twitter followers strengthens your relationship with them and promotes loyalty. Post a tweet and ask your followers what they would like to see in your upcoming video. Prompt a discussion about a particular issue or topic relating to your video. Additionally, you can also ask followers for feedback on your previous videos.
Twitter is a powerful video marketing tool and should be used to maximum potential. Follow the above tips to promote your YouTube channel and increase visibility among Twitter users.
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Manasa Boggaram is a writer and has a strong passion for music, positive news and constructive journalism. When she is not researching story ideas or writing blog posts, she spends her time reading books, discovering new music and eating lots of street food.
