Branding is vital to establish a differentiated identity for your YouTube channel. It promotes loyalty and retention among audiences. Thus, create a memorable brand to attract more viewers and ensure they keep coming back for more.
Use these 7 effective strategies to successfully brand your YouTube channel:
1. Create a brand that corresponds to the content of your videos
The brand you create for your YouTube channel should align with the kind of content you produce. Use relevant branding elements that communicate your channel’s key message consistently.
2. Choose an appropriate channel name
Choose a short, unique and memorable name to give your YouTube channel an identity. Your channel name should convey what viewers can expect from your videos.
For example, chef Jamie Oliver has named his YouTube channel “Jamie Oliver’s Food Tube”. Viewers instantly know that they can expect recipes and expert tutorials when they read the channel name.
Jamie Oliver’s Food Tube
Your goal is to come up with a catchy channel name that viewers can easily remember.
3. Use a visually appealing channel icon
Channel icon is one of most important branding elements. It visually represents your YouTube channel across all online platforms. A channel icon appears beside your comments, underneath your video on the watch page and on the main channel page. YouTube recommends you to use a square or rounded image that renders at 98×98 px for your channel icon.
Like this one for example.
Jamie Oliver’s Food Tube
4. Introduce viewers to your channel with a channel trailer
A channel trailer is essentially a preview of your YouTube channel and everything it has to offer. Make your channel trailer short, creative and interesting in order to hook viewers instantly.
Like the above video, encourage viewers to subscribe to your YouTube channel in your channel trailer.
5. Show off your personality with creative channel art
Channel art is a large banner or header image that appears on top of your YouTube channel. The image dimension recommended for your channel art is 2560×1440 px. However, it is vital to optimize your banner image to look good on all digital devices.
Try to provide relevant information about your videos and publishing cycle on your banner. Take for instance, Mahagony Sessions’ channel art.
Mahagony Sessions
In essence, your channel art should reflect the look and personality of your channel. Use the channel art as an effective means to convey something important about your videos. The channel art on Jack and Fin Harries’ YouTube channel, “JacksGap”, is a good example.
JacksGap
6. Write an impressive channel description
Channel description appears on the “About” tab and gives viewers a brief overview of your YouTube channel. Consider your channel description as an elevator pitch where you can promote your channel to prospective subscribers. Write a description that is informative, creative and reflects your style.
For example, Ted X uses a channel description that is short, concise and extremely informative.
TEDx Talks
7. Use a branding watermark
The branding watermark enables you to embed your YouTube channel logo across all your videos. The watermark is displayed on the bottom right corner of the video.
Upload an image with a transparent background as your watermark to make it less distracting. Additionally, desktop users can directly subscribe to your channel without leaving the video when they hover over the watermark.
Video Guild Marketing
The above branding strategies will leave a long lasting impression about your YouTube channel in the minds of viewers. Use these 7 effective branding tips to get viewers to come back to your YouTube channel regularly.
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Manasa Boggaram is a writer and has a strong passion for music, positive news and constructive journalism. When she is not researching story ideas or writing blog posts, she spends her time reading books, discovering new music and eating lots of street food.
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