Late night TV hosts have been trendsetters and influencers in the entertainment industry for many, many years. Aside from TV screens, they also dominate YouTube and other social media platforms. As a content creator yourself, there’s a lot you can learn from them.
Here are four things YouTubers can learn from late night TV hosts.
1. Like James Corden, lean into your talents.
Before he was hosting The Late Late Show, James Corden was an actor on both stage and screen. He appeared in several musicals, including Disney’s Into the Woods. Corden’s musical chops contributed to the success of his iconic YouTube series “Carpool Karaoke” as well as “Crosswalk Musical.”
As a content creator, you should use your unique talents to your advantage. The skills you possess can set your channel apart. Don’t be afraid to step outside of your typical content style and try something a little different. You could potentially invent the next “Carpool Karaoke!”
2. Like Jimmy Fallon, use social media to get your viewers involved with your content.
One of Jimmy Fallon’s most popular segments is “Hashtags.” Every so often, he’ll tweet a new hashtag and ask his followers to share their own stories and jokes using that same hashtag. Then, he reads his favorite responses live on the show.
You could try something similar with your audience. You might ask them to create fan art or edits using a prompt you provide, or you might ask them for questions or suggestions. Including those responses in a video is a great way to increase your audience engagement.
3. Like Jimmy Kimmel, stay on top of trending topics.
Jimmy Kimmel interviews a lot of major celebrities, viral stars, and other entertainers who have something relevant to promote. By choosing guests who are relevant and popular, he brings in a lot of viewers in a short amount of time. His show is always able to contribute to the current cultural conversation.
Even though you probably won’t be able to get a whole lot of celebrity guests on your channel, you can still use your platform to talk about current trends. For example, you could recreate a celebrity’s recent red carpet look, participate in the latest social media trend, or react to a video that’s gone viral.
4. Like Seth Meyers, make use of your connections.
As a Saturday Night Live alum, Seth Meyers has a lot of connections to the show and its stars, both current and former. Popular SNL associates such as Kristen Wiig, John Mulaney, and Pete Davidson have appeared on his show multiple times. The connections he has to SNL as well as NBC as a whole have helped Seth Meyers build his platform as a late night host.
Likewise, you should make use of the connections you have. Don’t be afraid to ask other creators you’ve met if they’d like to collab with you. Additionally, you can make use of your business contacts to pitch brand deals and sponsorships.
Watching YouTube clips from late night talk shows can help you develop new video ideas and lean into the current cultural conversion. Study what these popular hosts do and adapt their strategies to help you create better content.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.