Twitter isn’t just a bunch of status updates. There are real strategies to use when posting a tweet. With some new features, Twitter has made interacting with fans easier. Be a social media expert with these useful tips.
Use The Events Calendar: Twitter lets you browse the biggest events months in advance. Plan promotion campaigns according to what people are most excited for. If you see huge music events in April, get your band trending with “get[band name]toCoachella2k16”. Starting campaigns early will get people talking for months.
Look At Your Stats: Take a look at your best tweets and see what people love. Twitter Analytics gives you an in-depth view of how many people expanded your tweet, clicked on a url, or even saw it. If your top posts involved a joke or trending topic – take note. Be conscious about your tweets and keep your fans interested.
Match Their Lifestyle: The “followers dashboard” will tell you if most of your audience loves movies or are super tech savvy. Take advantage of this info by matching your tweets to their interests. Try listing your favorite movies by soundtrack. Review the best tech for making beats. You can even cater to specific “personas” like Millennials and College Grads.
Live-Tweet: Don’t stop the tweets at the stage. Tweet real time pictures of your sound-check, lunch breaks at the concession stand, and warm-ups with your crew. Answering questions backstage can generate hype before your performance. Get your followers excited and have fun with your tweets.
Get your name trending with these simple techniques.
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Kathy Nguyen is a digital artist, aspiring entertainment professional, and lover of live music. You can find her tweeting her playlists, youtube-ing documentaries, and getting lost in your neighborhood.