Once a YouTube channel becomes sufficiently large, many channel owners will begin to consider creating a second channel. With this comes many benefits, at the cost of the potential of splitting your viewer base to some extent, and just being more work. In the end, many video creators find it worth it.
Here are four reasons creating a second YouTube channel might be for you.
1. Increase views.
YouTube, in the end, is a market, a market where views are currency. Half the drive for big YouTubers to actually put out videos is for the funding. Because of this, a second channel at face value is simply twice the video output, twice the views, hopefully, and therefor twice the income.
In reality, it doesn’t work out this perfectly, but no one can deny the increase in exposure and presence on YouTube when someone has multiple channels going at once.
Vsauce2 was always a great example of this.
2. Categorize your content.
For channels that have many different video topics, putting all those categories on one account can be cumbersome. In many ways, creating more channels to separate your video types is much more efficient.
For example, one channel can just be your vlogs, while another is just product reviews. When viewers feel like watching vlogs, they can simply visit the appropriate channel and get exactly the content they wanted.
An example is filmmaker and YouTuber Brady Haran, who has almost half a dozen YouTube channels, each exploring different topics.
3. Branch into new areas.
A new channel presents the opportunity to start experimenting with new ideas. YouTube audiences can be extremely attached to certain content, and breaking a content schedule isn’t always met with appreciation.
A secondary channel allows a continuity of the main channel while separately branching into other ideas. Here, viewers have the option to go along with the experimental videos without it being forced into their feeds.
The YouTube channel LinusTechTips has always been focused on computers and technology, so the owner, Linus Sebastian, decided to make a new channel just for fun ventures.
4. It’s fun to build it up.
YouTube content creators are the last to turn down a challenge, and the process of building their channel up from the ground is something not many can undertake.
This drive continues even after a base audience is established, so often creating a second channel serves as a challenge and a fun side project.
For those who have spend months or years working on a channel, creating a second one might seem counterproductive. Despite this, a second channel presents unique challenges and opportunities that are not found elsewhere. If you have considered taking this leap of faith, the four points above can help guide you to that final decision.
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Sean Harris is a writer in the midwest US who plans on majoring in computer science or physics at college. He enjoys listening to music, blogging, and reading.