As a content creator, you’ve probably picked up a few tricks of the trade. You know that video promotion is key to getting views.
Here are four easy YouTube video promotion tricks for you to try.
1. Share the video on Facebook and encourage viewers to tag their friends.
When YouTube superstar Lilly Singh uploaded a new video about the struggles of having long hair, she encouraged fans of her Facebook page to tag their friends who could relate. The video received almost three million views in three days.
Post new videos to both your personal Facebook profile and your channel’s fan page. On the fan page, encourage viewers to interact with your post by liking, commenting, sharing, and tagging their friends.
Check out Lilly’s Facebook post below.
2. Create a quick and quirky channel trailer.
Before she was rising social media star with more than half a million subscribers, vlogger Natalia Taylor started her channel with a quick and quirky trailer. She gave potential subscribers a glimspe into her daily life as a model.
Promote your channel with a trailer that gives viewers a quick introduction to who you are as a person, not just the kind of content you make.
3. Invent a hashtag to coincide with your channel.
Magician and YouTuber Collins Key keeps up with all of his fans and followers using the hashtags #KeyperFamily and #KeyperSquad. Fans use these hashtags to connect with each other and with Collins over social media.
Invent a hashtag that’s unique to your content and your subscribers. Be sure to mention it in your video’s call-to-action and include it in your own social media posts often.
Here’s a recent tweet in which Collins mentioned his #KeyperFamily.
The reason I'm at this place in my life is all because of you, my #KeyperFamily
I'll never forget that ???? Thank you
— Collins Key (@CollinsKey) January 17, 2017
4. Do giveaways with any products you feature in your videos.
Vlogger Joey Graceffa loves to make videos about product testing. However, rather than keep the perfumes, makeup, or other fun stuff he buys for the videos, he shares the love by doing giveaways for his subscribers. Each viewer can enter by subscribing to Joey’s channel and leaving a comment on the video.
If you use a product in a video and you’re not interested in using the product again, a giveaway is a great way to interact with your viewers. Even casual viewers will become subscribers so that they don’t miss out on their next chance to win a prize.
Watch one of Joey’s latest giveaway videos here.
Successful video promotion takes a little work and a lot of creativity. Follow these tips to get started down the right promotional path.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.