3 Video Formats That Have Wide Audience Appeal

As a YouTuber, choosing a niche is a good way to develop a strong core audience. However, as your channel grows, you can attract more viewers by creating videos with universal appeal. You can create such videos while still maintaining your originality.

Here are three video formats that have wide audience appeal.

1. Create videos that are universally relatable.

There are certain video topics that most viewers will find interesting, such as TV or movies. However, the same TV shows and movies don’t appeal to everyone. You can make a video more universally relatable by covering several topics under a popular umbrella. Lists and countdowns are a great way to do this.

For example, the majority of videos on the Watch Mojo channel are lists and countdowns related to entertainment. The channel has more than twenty million subscribers, and its videos get thousands of views everyday. This is because their videos feature a wide variety of different shows and movies, ranging from superhero films and anime to rom-coms and horror movies.

2. Don’t be afraid to go niche or novel.

A video doesn’t have to be super broad to appeal to a wide audience. Oftentimes, an extremely niche video can attract a ton of viewers across different demographics. In order for a niche video to reach so many people, it needs to be novel or unique. People will click on it if it’s unlike anything they’ve seen before.

For example, when Simply Nailogical decided to paint a hundred coats of nail polish on her fingernails, she probably didn’t expect it to be the video that made her channel go viral. However, it piqued a lot of people’s curiosity, and it got so popular that it sparked the “hundred layer challenge.”

3. Focus on videos that can be explained visually and without language.

One factor that can keep a video from reaching a global audience is language. Your storytime video could be the funniest, most viral-worthy video the platform has ever seen, but if it’s recommended to a viewer who doesn’t speak your language, then they’re probably not going to watch it. Therefore, you should prioritize videos that can be understood regardless of the language you’re speaking on camera.

Unboxings, DIYs, and blooper compilations, for example, can be understood visually. Viewers can understand what’s going on without needing to listen to your narration or instructions. Some channels, such as 5-Minute Crafts, have gone incredibly viral without saying anything in their videos at all.

In order for a video to have wide audience appeal, it needs to be universally relatable and visually understandable. Utilize these video formats to draw more viewers to your channel from all across the globe.

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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.

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