Producing popular video content may be your dream, but making money while doing so should definitely be one of your major goals. Through its Partner Program, YouTube enables content creators to monetize their videos. Here are three things you must do to bring in advertisers.
1. Have a clear target audience.
Every advertisement is designed with a certain demographic in mind. Have a clear picture of who your viewers are. Know their age range, geographic areas, and similar interests. Knowing your target audience will allow you to match advertisers to your audience.
For example, ads for upcoming pop albums often play before Taylor Swift’s music videos because her viewers are interested in similar music.
2. Be easy to contact.
No potential advertisers will be willing to track you down. Display your business email address in the description of your channel or another easily accessible area. This way, an advertiser will know how to get in touch with you as soon as they become interested.
Popular Youtuber Grav3yardgirl lists her contact information directly on her channel’s about page and on her header image.
3. Prepare a professional pitch letter.
Rather than waiting around for companies to contact you, be proactive. Write a concise pitch letter summarizing your channel’s content. Describe how your target audience matches with theirs. Give ideas for how you might work together.
For example, if you published cooking videos, you might write to Walmart. Your pitch letter would summarize your “Restaurant Recipe Of The Month” series and your weekly 15-minute dinner how-to’s. You would then describe your target audience as “people 25-45 who are interested in making quick and affordable meals.” Because Walmart sells the ingredients that your recipes call for, you might suggest using only Walmart ingredients in your videos in exchange for a stipend.
Advertisers are always looking for new ways to market their products and services. By matching with ones that compliment your channel, you will maximize your earning potential.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.
