The music business is a profit-driven industry. Releasing free music seems like the opposite of what you’d do to become successful, but it can lead to many profitable opportunities.
Here are three reasons to release free music.
1. For Exposure
There’s a better chance of your album being heard by the right person and more people in general. Record executives aren’t buying music from unknown artists; they’re listening to those who already have a buzz going.
Here’s a video of Justin Bieber performing on the street before he became famous. He was performing to gain attention, not money.
2. For Profit
Once your free album gets recognition and becomes popular, advertisers will pay you to share their products with your listeners. Although this isn’t making money directly from the music, it will help pay for studio time.
This photo shows all the potential advertising space on your page.
3. For Feedback
You should always be aware of what your audience likes and dislikes. If you release free music, you get the ability to learn more about your listeners and how to better your craft.
Here is a video review of Young Thug’s “No, My Name is Jeffery” mixtape.
Be patient with your success. There will be sacrifices like releasing your work for free, but it will all pay off.
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Jaymee Rayford has a B.A. degree in public relations. She has an eclectic music taste that ranges from 90’s rap to EDM. She’s currently focused on pop culture journalism and breaking into the entertainment industry.
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