As a musician, one of the best ways to get your music out to a wider audience is to create a music video. Music videos present your art to an audience in a visually engaging way. This medium encourages an audience to stay focused on the music instead of listening to it in the background.
The most important thing about a music video is deciding on its content. Here are three classic examples and why the work so well.
1. The musician(s) playing the song
Having a video of the musician playing a song might be the oldest example of a music video available. People have recorded themselves playing music since video recording became feasible. In fact, some of the most popular music videos out there are still musicians playing.
This simple concept works so well because the focus of the video is simply the music. It’s not telling a story; it’s not trying to push boundaries of video making. It is showcasing the music and the people who wrote it.
2. The tour video
Another very popular type of music video is the tour video. This music video showcases the artist playing live. The song they are playing live and the song the video is set to almost always match. The important thing to remember is to use the studio version of the song even with making a tour video.
When you make this kind of music video, fans are able to watch you perform no matter where they are. They are able to see their favorite musicians traveling to new places, playing music, and having fun. It exemplifies the “rockstar” lifestyle.
3. The story of the song
Almost every song ever written has a story. Whether it’s about finding love, losing it, or something else altogether, music has been a way to pass down stories for thousands of years. As such, it stands to reason that musicians would craft music videos around the stories in their songs.
These music videos work because they are stories themselves. They are short films with characters, set pieces, and plots set to a song. There is nothing else people like doing more than sitting down and reading/watching/listening to a good story.
Music videos can be great marketing tools for all kinds of musicians. They get your music out to a new audience, allowing you to focus on specific aspects of a song. In fact, you can make your music videos about anything you want. However, if you are starting out, these basic music video ideas are a good place to begin.
Interested in getting your YouTube video discovered by masses of targeted fans? Click this link: www.promolta.com
Anthony Mauro is a San Francisco State graduate who splits his time between the Bay Area and San Diego. He spends his free time thinking long hair is cool, playing video games for an online audience, and writing short stories, comic books, and novels.
Leave a Comment