Every color holds an emotion behind it. Draw in more viewers by color coding your content. Color psychology is something that isn’t utilized enough by everyday people. The big corporations know what the different colors mean, but everyday consumers don’t often realize it. Strategically use colors in your thumbnail, clothing, and background to unconsciously captivate your viewers.
Use Blue When…
Wear the color blue often in your YouTube videos because it is the most common “favorite color.” Wear blue if you are trying to get your audience to feel calm and serene. Blue gives the feeling of trust and dependability; this is why many banks use this color.
Use Red When…
Wear the color red if the tone of your YouTube video is bold and exciting. The color red has the power to emotionally stimulate anyone who sees it. Red is more popular among the youthful, and it creates a sense of urgency. If you are calling your viewers to action, then red is the way to go. Red also can make viewers hungry by raising their metabolism.
Use Yellow When…
Yellow is the “happiest” of all the colors; wear yellow if you want to express optimism. Yellow can grab the attention of your audience and give them a warm cheerful feeling inside. On the other hand, yellow can disturb people and make babies cry if overused. Yellow is also associated with hunger and enlightenment, so use it wisely!
Use Orange When…
Wear orange when you want to come off as friendly and cheerful. Just like red, orange is a good color to wear when calling viewers to action. Orange exudes confidence but can be seen as aggressive in some cases. Orange falls among the least favorite colors for both women and men.
Use Green When….
Wear green whenever you are talking about health or nature. Green is associated with growth; it’s the perfect color to use when encouraging viewers to make that big lifestyle change. Green is also associated with generosity, so use it if you plan on having a giveaway for your subscribers. Green is the second most favorite color for men, and the third most favorite among women.
Use Purple When…
Purple is the perfect color to wear when making a creative YouTube video. It’s is also good to wear when you are talking about your dreams and goals because it evokes the imagination. Purple is often used in beauty ads because it is the second most favorite color of all women. Purple also shows a sense of royalty and wisdom.
Use Black When…
Wear black when you want to share your knowledge or expertise. Black is associated with intelligence, power, and sophistication. Viewers will look at you with a sense of professionalism if you wear black in your videos. Wearing black can show that you know your stuff; just make sure you give the information in a direct fashion.
Use White When…
Wear white when you want to give off a sense of purity and cleanliness. If you want someone to have faith, then white is the perfect color. White can also promote creativity and balance.
Now that you have the information, start color-coding your clothing to subconsciously capture your viewers. Make sure that the tone of your video matches the tone of the color you are wearing or using in your videos. Use the knowledge that many corporations use to place you in a position of power!
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Shauna Respass is a writer in every way, whether it be music, poetry, articles, think-pieces, or screenplays. She also enjoys listening to music, reading, discussing viewpoints on various topics, and spending time with her dogs, bunnies, and snakes.
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