So, it’s finally happened. You got an email from a company that wants to do a brand deal. They love your channel, and they think that you’re a perfect fit. You’re ready to start making a sponsored video.
However, sponsored content takes a little more work than a typical video does. Here’s everything you need to know about creating an awesome sponsored video before you start.
1. Only represent brands and companies that you believe in.
Make sure that the company you’re working with is a company that you believe in. If you wouldn’t use their products or services in real life, then you shouldn’t do it in a video. Your viewers will easily see right through you.
Let’s say, for example, that a part of your channel’s message is veganism. If you do a sponsored review of a beauty product from a company that tests on animals, then your subscribers will lose faith in your opinions and views that they once valued.
Your relationship with your subscribers is built on trust. Only represent companies that you would use outside of a video so that your subscribers don’t associate any negative experiences they have with the company with you instead.
Gaming buddies Dan Howell and Phil Lester love to show their subscribers new video games to play. They do a lot of sponsored videos, but they always make sure they’re genuinely having fun onscreen.
2. Negotiate a deal that works well for both you and the company.
It can be unfairly easy for content creators to get taken advantage of, especially if they haven’t done sponsored videos before. In order to make sure that you’re being paid what you deserve, don’t accept a company’s first offer blindly. Work hard to negotiate a deal that works well for the both of you.
To get a good idea of what you should be charging, ask vloggers you know what they’ve made through similar brand deals. Take into account your subscriber count and any other social media promotion the company wants you to do.
Strong negotiation skills aren’t just for lawyers and investors. Videos like this one can help you refine your negotiation skills.
3. Make sure your video is clearly labeled as sponsored content.
YouTube will remove sponsored videos if the content is not clearly labeled as such. Government regulations have been cracking down on sponsored social media content as well to make sure that consumers aren’t misled. To make sure your video doesn’t get removed, you should be as straightforward as possible.
Put “ad” in the video title. You can also place a little watermark that says “sponsored” in the corner of the video itself. Label it clearly on the thumbnail, and mention in the video that it’s a paid promotion as well. You can put a more detailed disclaimer in the video description.
Singer and vlogger Dodie Clark is clear and straightforward when it comes to her sponsored content. She puts “ad” in the titles of her sponsored videos, such as this one.
Many vloggers make their money through sponsored content. In order to make a great sponsored video, you should work out a deal that will make you, the company, and your subscribers happy.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.