Collaborations are great for emerging bands and artists to get more fans. They provide an opportunity to be exposed to another band’s or artist’s audience. In addition, fans are more likely to trust a recommendation provided by someone they like.
Below are six ways to collaborate with other bands and artists to grow your fan base:
1. Go on a tour together
A great way to collaborate is to book a tour with other bands or artists. This way you can spread your reach wider. Approach a band with a large fan following and propose to join their tour as a supporting act. Approach promoters and talent buyers to hook you up with a touring band. You could even pair up with another local artist and plan a regional tour.
2. Record a song together
Consider recording a song together. This is a great way to draw the attention of your fans. Recording a song together fuels creative exploration and enable you to create something fresh. Fans of both parties involved will be able to explore new music styles and get hooked to your music.
3. Open for each other at shows
Collaborate with other artists for a live performance to reach a new audience. Connect with other artists via social media or through networking events. Look for artists and bands with a similar musical style and propose a headline-trade. This means that you will open for them at their shows and vice versa. This puts both parties in front of a new audience.
4. Write a song together
Some of the best lyrics of all time have been the creation of co-writing teams such as John Lennon and Paul McCartney, Paul Simon and Art Garfunkel, Keith Richards and Mick Jagger. Co-writing can provide artists with new perspectives and opportunities to improve the writing process. A collaborative effort can be fun and exciting. It is also a great way to get introduced to each other’s fan base.
5. Create a music video together
Collaborate with each other on an official music video. Music videos are a great way to introduce fans to each other on YouTube. YouTube has been instrumental in launching the careers of various musicians. Thus, it provides a lucrative platform to get yourself noticed and build a large fan base. Include some footage of your live performances together or short clips of your studio time to make the video more personal. You can also go all out and hire a production team to shoot a music video.
6. Cross-promote on social media
Social media is the quickest way to collaborate with and help out other artists. Exchange tweets about each other and encourage followers to follow each other’s pages. Similarly upload Facebook statuses about each other, promote each other’s shows and albums, feature on each other’s YouTube channel and post pictures of each other on Instagram. Social media is a great way to get more fans through collaborations.
Collaborations are a great way to share each other’s fans. It also helps you forge meaningful relationships with other bands and artists. Choose one or more ways from the above list to collaborate and grow your audience.
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Manasa Boggaram is a writer and has a strong passion for music, positive news and constructive journalism. When she is not researching story ideas or writing blog posts, she spends her time reading books, discovering new music and eating lots of street food.
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