The Ultimate Guide To Measuring Audience Engagement

Measure your channel’s audience engagement to tweak your strategies and attract more viewers. Turn your channel into a favorite viewing destination with the below strategies.

1. Check the audience retention report to see if viewers enjoy your videos

Audience retention on YouTube is the measurement of how much of a video someone watches. It also provides information on when viewers drop off from a video. The report enables you to analyze why viewers left your video. Your goal must be to keep audience retention as high as possible, as this means viewers are watching the entire video. Additionally, videos with higher retention have more potential to show up under the search and suggested results on YouTube.


  • The audience retention graph starts at 100%. The goal is to maintain the graph relatively flat throughout the duration of your video.
  • A sharp drop off within the first 10-15 seconds of your video indicates that viewers are not met with their expectations. Check your title, thumbnail and description to see if you have included any misleading elements.
  • A gradual decline in your audience retention graph means that viewers are gradually losing attention. Sharp declines means that a specific point in your video is causing viewers to drop off. Check what that point is and tweak your content accordingly.

2. Determine if your cards and annotations are working

Check the cards and annotations reports to determine if they are generating clicks. The number of clicks on the cards and annotations can tell you how effective they are at sending viewers to related videos and websites. The reports also help you determine the time and place to display cards and annotations in your videos. 


  • Check the “clicks per card shown” column to determine the card types viewers interact most with. Use more of these cards in your upcoming videos.
  • Look for cards and annotations with the highest and lowest click-throughs to choose the optimum timing, placement and duration for upcoming videos.

3. Examine if viewers are watching your playlists

Playlists enable viewers to watch more of your channel and increase watch time. The way you organize your playlists and order videos can influence the number of videos viewers watch. Check the playlist report in YouTube Analytics to identify which playlists are popular and how much of your playlists are watched. 


  • Identify playlists that are popular and make more of these.
  • Begin your playlists with videos that have higher audience retention.
  • Include videos with high audience retention in your playlists to increase ‘average time in playlist’ and ‘views per playlist start’.

4. Identify videos that have high engagement

Analyze your viewers’ engagement with videos to create better strategies for your upcoming videos. This will help you identify videos that your audience enjoys watching. You can also determine what viewers think about your videos and how they are finding your videos.


  • Check your videos’ comments to see what viewers think about your video. See what your viewers are saying and incorporate any ideas or suggestions that seem relevant. Comments also tell you what viewers want to see in your channel. It’s a great place to get ideas for your next video.
  • Check how many times your videos are being shared and how many comments they receive. Identify the themes that receive most number of likes and dislikes. Change your content strategy, according to the results.
  • Check your traffic sources to identify platforms that are sending more traffic to your videos. Tweak your promotional strategy accordingly, to ensure optimum results.

Measure the engagement for your videos to determine what’s working and what’s not. Tailor your videos to suit your viewers’ tastes with the above strategies. This will enable you to build your channel into something that your viewers love.

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Manasa Boggaram is a writer and has a strong passion for music, positive news and constructive journalism. When she is not researching story ideas or writing blog posts, she spends her time reading books, discovering new music and eating lots of street food.

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