It must be said that you cannot make everyone happy all of the time. This will include your YouTube subscribers. Even if you have a majority of faithful, positive, adoring fans, there may be times that they turn on you for one thing or another. Did you start uploading different content? Did you stop uploading an old favorite?
There are many reasons that fan loyalty can stray, and many YouTubers that care about regaining some of that fan trust will address it. Here are some ways to have a heart-to-heart with your subscribers to regain some of that fan loyalty.
1. Honesty is the best policy.
Even though YouTube is a dream job, it is still work at the end of the day. Even the most resilient can tire of something that, to others, may seem like a walk in the park.
Tell your subscribers about it. Let them know what is going on in your life and how you have been feeling lately. Ask them for suggestions of what content they would like to see. It can help you better understand your audience and it can help your audience understand you.
Check out this example of a gamer who just got a little tired of playing the same game over and over and wanted to get his fans on the same page.
2. Open up about yourself.
Sometimes fans catch up to you in the middle of your journey, and they have not necessarily seen some of your earlier struggles or learned what others have learned about you from earlier videos. They are invested in you, they are fans of yours, and if you want to keep it that way, opening up is your opportunity to help them get to know more of you.
Sometimes fans will stray because they think that you are changing, not realizing that you have been dealing with personal issues that have caused you to move away from making certain content. Maybe you have changed, and you view that as a positive thing and you want to bring your subscribers in on what that means for you. Most loyal fans just need that little bit to bring them back in.
This multifaceted vlogger wanted her fans to understand her and her hopes for her channel a little better.
3. Watch your tone.
Needless to say, when your subscribers turn into a bundle of negativity, it can become frustrating for you as a content creator. It happens. It is important to take a step back and analyze the situation and figure out how to proceed. Something that you want to avoid is taking the ‘I just don’t care’ approach.
Even if YouTube is a side job or something that you don’t make any monetary gain from, you are doing it for a reason. Getting frustrated and telling them that they do not matter because you could be doing something else may not be the best way to go. Though, of course, some will applaud your seemingly brash honesty, the truth is you are putting up videos for the enjoyment of the public, and telling the public that you do not care is counterproductive.
This is an example of someone who was fed up with the unsubscribing comments received from viewers.
4. Remind them often how much they mean to you.
This is something that can counteract any major shifts in fan loyalty and keep fans feeling like they are a part of your world. Creating content that deals specifically with appreciating fan art or letters from fans or talking to your fans directly via other social media, doing a Q&A, etc. help fans feel closer to you as a content creator, and it keeps them looking out for more from you.
Will they still not like some of your videos? Of course! However, because they feel like you appreciate them, they will keep watching with the knowledge that you listen to and appreciate your subscribers.
This YouTube sensation has gained millions of subscribers and at each milestone, he creates a video showing his appreciation for them. Within about a year, he has gained approximately 6 million subscribers.
As a content creator, your fans are actually your success, so it is important to remember that when it comes to creating your content. If you feel like your subscribers have been going astray, address it in the best way possible without doing damage. You won’t be able to please everyone, but it is important to always show love and appreciation to your loyal viewers and subscribers.
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Rhonda Williams is a writer, blogger, and maybe, your number one fan!
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