The New Revenue-Tracking Metric You Need To Know About

When it comes to making your living from YouTube, there’s one question people always seem to ask—how much money do creators actually make? While you may keep the total amount you make per video under wraps, you’ve probably wondered how much each view is actually worth. With the new RPM feature in YouTube Analytics, you’ll be able to easily track your revenue rate.

Here’s everything you need to know about this new revenue-tracking metric.

RPM tells you how much you’ve earned per thousand views.

While at first glance you may assume the M in RPM stands for million, it actually stands for mille, which is the Latin word for “thousand.” The acronym RPM stands for Revenue Per Mille. This means the revenue your channel earns for every one thousand views a video receives.

To find the amount of revenue you’ve earned per view, you’d simply need to divide your RPM by a thousand. Take the dollar amount and move the decimal to the left three places. Round up to the nearest cent to get the average amount of money you earn per view.

It covers more than just ad revenue.

RPM is an average of all the revenue your channel has made, not just your ad revenue. It also includes YouTube Premium revenue earned from viewers who pay for YouTube’s ad-free service. If you have Channel Memberships enabled, then those are averaged in as well.

Your RPM counts revenue earned from live streams as well. Any money you’ve made on YouTube Live through Super Chats and Super Stickers is included in your total channel revenue, which is then averaged into your RPM. In essence, your RPM covers every cent you make directly from YouTube.

Your RPM is different from your CPM.

Many creators with monetized channels are familiar with CPM, or Cost Per Mille. This metric tells you how much money advertisers have paid the platform to run their ads on your channel. CPM includes the share YouTube takes out of your revenue. Basically, your RPM is your cut of your channel’s CPM.

The second major difference is what each metric includes. While RPM counts all the revenue your channel generates, CPM is strictly advertiser-focused. Therefore, your channel’s CPM only counts ad revenue and YouTube Premium revenue.

The third and final difference is in how viewers are counted. CPM only measures every thousand ad impressions, meaning any unmonetized viewers are not counted. Your RPM, on the other hand, includes those unmonetized views in its measurements. So, while your CPM only covers views in which an ad has been shown, your RPM covers every single view.

You can find your RPM in your YouTube Analytics. Utilize this new metric to keep track of your earnings and improve your monetization strategy.

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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.

1 Comment

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