Music videos, just like the songs that accompany them, come in a variety of different styles. Some gather mass attention simply because of the artist, whereas others go viral due to other factors such as controversy or excellent storytelling. Although the quality of your song is the first priority, having an excellent music video will not only emphasize but also improve the message of your song.
1. “Ride” by Lana Del Rey
Nowadays Lana Del Rey is a basically a household name. But before “Ride” was released, Lana was still being ridiculed due to her SNL performance and overall shy personality. A multitude of factors led her to an astounding 75 million views with “Ride.”
Lana emphasized the story of her song by including her own written monologue. Her video was a story in itself, flickering between different scenes but always sticking with the general message. The emphasis on her well-known American Dream theme resonated with viewers across the nation.
2. “Girls Like Girls” by Hayley Kiyoko
Just a few years ago, Hayley Kiyoko was a small-time Disney Channel actress. Although not very well known for her acting or her music, she instantly rose to fame with this music video. Her video gathered a whopping 38 million views despite her small fan base. What led to all the attention?
One can say it was two main factors: the controversial topic and the singer’s direct involvement with the video production. Hayley tells a story of the forbidden love between two girls, instantly capturing the attention of both the straight and LGBTQ community. Along with creating the song, she was behind the production and direction of the music video. By doing so, this instantly improved the message of the video because of her direct participation in its creation.
3. “Blue Neighbourhood” by Troye Sivan
Troye Sivan is one of the many musicians who found their fame and fanbase with YouTube. His first album, Blue Neighbourhood, was instantly a hit even before the music videos were released.
The Blue Neighbourhood series is made out of 3 music videos, which total to more than 30 million views. Each video takes the viewer through Troye Sivan’s head, explaining the story and message behind the song. Due to the amazing landscapes shots, dramatic moments, and sizzling chemistry, these three music videos can pull just about anyone in.
4. “Here” by Alessia Cara
Alessia Cara was barely 18 years old when she released her first single “Here.” She grew a fan base from her cover songs and became another YouTube discovery story. Her music video followed in the same vibe as the sarcastic and humor-filled song.
She begins by showcasing the different types of people you meet at a teenage party, along with Alessia’s own ‘can I get out of here’ expressions. The video captured audiences due to its funny but also relatable message gathering almost 100 million views. Not bad for an 18-year-old YouTuber!
Although all four music videos come with their own factors and reasons for their popularity, there is one shared element that brought so many views in. Each videos comes with exceptional storytelling skills. The music videos don’t only have the singers standing around singing their songs, but instead they try to share their message through captivating video elements.
Interested in getting your YouTube video discovered by masses of targeted fans? Click this link: www.promolta.com
Barbara Kandek enjoys writing and listening to music. She also loves traveling the world and taking pictures of her adventures. You can find her on Instagram @b.vd.k