YouTube is the second largest search engine in the world, bypassing the likes of Yahoo and Bing together, which is why making sure your videos are being marketed correctly on YouTube is imperative to increasing audience engagement and growth.
When it comes to YouTube marketing, one of the big words thrown around is SEO. But what exactly is it? Read below this quick breakdown guide on SEO, how it works, and how to incorporate it into your videos!
1. What is Search Engine Optimization?
To make things easier, it’s best to break down the abbreviation of SEO to its entirety: Search Engine Optimization. Since YouTube itself is a search engine, videos are found and broken down into keywords and phrases. This makes videos easily searchable and thus viewed. Filtering options have made SEO even more specific, now you can choose what date, length, and more when it comes to the video you want.
Incorporating SEO into your channel and videos will make it easier for YouTube’s search engine to find and recommend you. But how do we make sure your videos are shown in the beginning of a long list of others? Now, that can be tricky.
2. How should you optimize your video?
There are three major factors to take into account when optimizing your videos: content, architecture, and linking. Making sure you have all three currently set for search engines will ensure YouTube and its users will find you. However, the most important to take into consideration is content. After all, search engines are primarily focused on words!
Making sure your content is clear and precise guarantees a more accurate search analysis. It’s important to look at all the parts of your videos. For example, your title and description are two major ones. With a video title you can have more fun, but your description is a place where you should take into consideration each word you use!
3. What is Session Watch Time?
‘Session Watch Time’ can be complicated to explain and understand. But in a nutshell, it is the amount of time a user spends on YouTube due to your video. For example, if someone watches your videos and then continues their time on YouTube by going to see another video recommended on the side, this increases their session watch time and your search results.
An easy way to increase session time is to link or recommend videos yourself via annotations or other pop-up options to your viewers. So let’s say you mention another one of your own videos in the current one being watched. Put an annotation linking it so the viewer is more inclined to stay and lengthen their session!
This quick breakdown guide of the inner workings of SEO is just beginning! There’s a mass amount of options and possibilities when it comes to marketing your video through search engines. Keeping an eye out and educating yourself will increase your channel’s competitiveness!
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Barbara Kandek enjoys writing stories and listening to music. She also loves traveling the world and taking pictures of her adventures. You can find her on Instagram @b.vd.k