3 Public Relations Techniques All Content Creators Should Use

An important aspect to becoming popular on YouTube is to market your content as you would a business or brand. Content creators must learn useful techniques in marketing and public relations in order to excel on YouTube.

Here are three useful public relation techniques that every content creator should be using.

1. Raise awareness.

People aren’t going to just stumble into your content. You must show people that your content exists and convince them to watch it. Create vivid thumbnails, post to social media, and ask friends and colleagues to share it.

2. Partnerships or collaborations. 

By linking up with other YouTubers, you make your content visible to multiple audiences. Reach out to content creators with similar qualities and ask them if they want to make a collaboration, or simply give you a shout-out in their next video. These relationships are important to maintain throughout your career.

3. Humanize the story. 

Provide some sort of emotional, humanistic quality to everything you create. Why is this important? Why should everyone watch it? By adding human value to videos, it will get more attention.

By incorporating public relations into your content marketing, you will be able to give your content the exposure it needs to thrive.

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Corinne Rivera appreciates every type of music, which stems from her experience in dance and playing the guitar and the flute. She currently resides in San Francisco where she studies electronic communications, explores the city’s art, and attends concerts of all genres.