How to Involve Fans in Music Marketing

It’s important to get your fans’ help in promoting your music, without being forceful, pushy, or annoying. Your loyal followers will probably be more than happy to help. You just need to make it easy for them to do so. Follow these simple tips!

Have Friendly Interactions

Greet them with a smile, be nice, shake hands or hug, answer questions, sign autographs, and take pictures. This will leave them with an even better impression of you and your work. You will influence them to share their personal experience meeting you with others. They’ll probably post these pictures on social media and give you more attention.

Have a Merchandise Stand at Concerts

Sell your t-shirts, CDs, posters, pens, and other items bearing your band’s name at your concerts. Make it convenient for your fans to take home a souvenir. Your fans will then walk around with your shirt on from time to time and get your name out there. They may also loan your albums and share songs with friends.

The Rolling Stones - merchandise stand

Make Your Music Easy to Find and Share

Add links to your songs on as many online outlets as possible, including your band’s website, YouTube, iTunes, Spotify, SoundClound, etc. You should also use keywords and tags in your posts to help make the Google search easier, such as your music genre and bands you were influenced by.

So much money and investment is put into music marketing campaigns. But don’t overlook the potential of your own fan base to help you out in this area.

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Michelle Nguyen is a writer whose passions include music, sports, health, and wellness. She loves playing drums and bass guitar, as well as swimming. If she indirectly helps you write the next “Stairway to Heaven,” she will be very happy.

1 Comment

  • By getting them involved in your music career, you re creating more loyal fans who will stick around for a lot longer. When you speak to them, you make them feel like they re part of your journey. Because of this they re more likely to support and share what you do.

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