Most music lovers avoid heavy metal like the plague. They can’t stand the frightening riffs, demonic vocals, and dark lyrics. For those few souls who can handle it there is one group that is...
Viral Video Case Study: Gangnam Style
Harlem Shake. Friday. Charlie Bit My Finger. Chances are you’re familiar with these titles and know exactly what goes down in their respective YouTube videos. Why do these viral videos have such...
4 Takeaways from Drake’s Meteoric Rise
Started from the bottom now we here. 0-100 real quick. Yolo. Drake is a shining example of the business-minded musician. In the span of 6 years he’s gone from an unsigned, overly emotional, joke of...
Mac Miller’s Rules of the Game
On November 16, 2011 Mac Miller was triumphant. He sold 144,000 albums and became the first independent artist to reach the number one album spot since 1995. It’s not easy to wrap one’s head...
3 Tips from Successful Musicians – Part 3
Here are 3 more tips from 3 musicians who pursued their dreams and came out on top. 1) Somo – Don’t become an artist of habit. When you practice mix it up a bit, do something crazy or...
3 Tips from Successful Musicians – Pt. 2
Take it from the top. These musicians pursued their dreams and made it big. Here are three more tips on what it takes to elevate your music career: 1) Cashmere Cat – Open your ears and listen...
Celine Dion – From Streets to Stardom
Celine Dion was the youngest of 14 children and grew up in a low-income household. She learned to sing at her parents’ piano bar, and helped her father earn a measly $160 a week to support his...
5 Celebrity Must-Do’s
At Promolta we give advice on things like musician-to-musician relationships, promotion, marketing, business transactions, and how to create hype for songs and shows. While all of this is indeed...
Ok Go: Onto 10 Years of Viral Music Video Hits
Ok Go is a alternative rock group famously known as “the treadmill guys” for their viral music video in 2006, “Here it Goes Again” where they performed a dance routine on treadmills. Their...
Lady Gaga: College Dropout to Queen of Pop
Stefani Joanne Angelina Germanotta withdrew from college when she was 19. She lived in the cheapest apartment she could find and ate the cheapest food she could buy. Her music originally was piano...