How to Use Basic Aesthetics to Improve Music Videos

The intent of music videos is to sell the song with the help of visuals. To make an effective video, the visuals must match the mood of the song. The smallest details play a part in delivering the viewer an experience they’ll remember.

1. Color

Colors play a huge role in a video. Warm colors such as red, orange and yellow evoke energy, which may make the viewer feel happy or angry. Cool colors such as blue, green and purple are calming but can also express feelings of sadness. It’s important to identify the feeling being expressed by the song, so it can be properly incorporated into the video. For example, if the song is about new love, warm colors may be indicated in things like the singer’s shirt and the car they are driving. This psychological expresses to the viewer a warm feeling which matches the mood of the song.

2. Lighting

Deliberately controlling the light is a great way to add emotion to a video. Shadows have a large effect on mood. Fast falloff of a shadow on someone’s face can enhance a romantic or dark feeling. Bright lighting, also known as high key lighting, produces little to no shadows. This is used to represent a happy and exciting mood. Other lighting techniques such as silhouettes are also useful in establishing a feeling.

3. Timing and Editing

The timing of events in a video must match the progression of the music in order to deliver a smooth viewing experience. For example, matching the most energetic footage with the most intense part of the song. Clean transitions between shots are necessary to enhance the flow of the video. Recording multiple shot sequences to cut back and forth to is helpful for maintaining the viewer’s attention.

Music videos are important factors of the marketing of songs. A strong and memorable video will help grow the song to a larger audience.

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Corinne Rivera appreciates every type of music, which stems from her experience in dance and playing the guitar and the flute. She currently resides in San Francisco where she studies electronic communications, explores the city’s art, and attends concerts of all genres.