In the digital age, most music sales take place online. Listeners seem to prefer iTunes and Spotify to physical CDs. This is good for the musician as well because songs can be downloaded instantly with no need for packaging or shipping.
Here’s how to better promote your music online.
1. Make sure that your music is searchable.
In order for more people to download your music, they have to be able to find it first. To increase your search rankings, run as many social media accounts as you can manage with your artist name.
To get extra special treatment from the Google search ranking, make sure you have a strong presence on Google+ and YouTube.
Check out this video on how to get your YouTube channel to rank highly.
2. Track your name with Google Alerts.
Once you set it up, Google Alerts will notify you every single time that your name is mentioned online. This way, you can participate in any conversations you find about yourself and your music. People will be more likely to give your music a chance if you reach out to them directly.
Here’s how to set up Google Alerts.
3. Set up a Wikipedia page.
When a musician has a Wikipedia page of his or her very own, potential fans can easily find out everything they need to know about the artist. Include the history of yourself as a musician or of your band, your discography, and any awards that you’ve won.
Watch this video to learn how to set up a Wikipedia page.
Selling more music online boils down to attracting more traffic to your music. By increasing your online presence as an artist, you’ll get your music in front of the right audience.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.