How To Promote Your Music Online

The internet is the biggest and best platform for your music sales. Though the days of physical albums in music stores are near obsolete, you can easily get ahead in the industry by promoting your music online.

Here are a few ways you can get started.

1. Build an attractive artist website.

Fans are much more likely to explore your website if it’s attractive and professional-looking. Invest the funds in a website-building platform such as WordPress or Squarespace in order to make your artist website look its best.

2. Alert your fans to new projects with a mailing list.

Even major artists like Taylor Swift and Ed Sheeran still use mailing lists to keep their most dedicated fans in the loop. Use an email newsletter to keep your listeners updated on new music, upcoming shows, and important announcements. All your big news will head straight for their inboxes.

3. Engage with your social media community.

It’s one thing to simply tweet the links to your music videos and wait for new fans to discover you. However, it’s another thing entirely to use social media as a way to connect and interact with the people who support your music. Reply to their messages. Like their pictures from your shows. Tag dedicated fans on their birthdays or shout out the ones who are doing the most to help promote your brand.

Building a strong online community around your music will leak out into the real world. If you show your fans appreciation on social media, they’ll be more likely to tell their friends about you and your music.

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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.

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