There are ways to interact with your fans both digitally and physically. As a musician, your fans are your backbone; they are the ones who listen to your music and indirectly help you promote it. So, try to put more effort into talking with them, whether it’s through a computer screen or face-to- face.
Here are some suggestions to get you started.
1. Tweet about your new single or album.
The easiest way to connect with fans is through social media. Take advantage of today’s tech-focused society and interact digitally with your fans. Twitter and Instagram are the best ways to do this because you can easily promote your music and directly reply to fans’ comments.
When you tweet to encourage fans to buy your new single or album, your social media will likely be flooded with responses and likes. In turn, reply to as many fans as you can, whether it’s a sentence or simply a few words. This will make your fans even more loyal, as they will see just how active and devoted you are to your music and the fan base that helped you up.
Another great way to do this is to post video updates, such as the teaser trailer in the following example, on YouTube.
2. Go out into the streets of cities you’re touring on your days off.
You can kill two birds with one stone by doing some sightseeing and meeting some fans. When you’re touring in different cities, you’ll probably feel very inclined to see some sites, especially in the big cities you’ve heard so much about. Chances are, some passersby might have listened to your music before. So, why not give it a shot and walk around the town to see if you might run into fans you’ve only interacted with briefly on the Internet?
While you’re at it, try to have some staff or fellow band members vlog the day. Fans from this city who didn’t happen to be around at that time will love the video. They’ll probably even feel closer to you because you’re walking the streets they often walk.
Here’s a great example of touring the city for fun and spontaneously running into fans.
3. Hold small, spontaneous fan meetups.
In addition to the pre-show fan meetups your management organizes before your concerts and during your tour, take the initiative to host small, spontaneous fan meetups as well. Tweet when you’re at a local cafe (with their consent) or park to chat with fans who are around.
In this more intimate, less rigidly monitored setting, fans will feel you are really down-to-earth and thoughtful. You will finally have the opportunity to meet your demographic face-to-face on your own terms. In a sense, you’ve called together a small community united by your music. This will feel great for both you and your fans, and they’ll see how genuinely devoted to your music you are. You can also feel free to open up and discuss things you might not necessarily post on Twitter or talk about in interviews.
Your fans are so important to you as a musician, and it’s crucial that you do not disconnect from them. Keep the bond strong and try your best to interact them in whatever way you can.
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Angelina Hue enjoys listening to wide variety of music, from instrumental movie scores to alternative indie to Korean pop music. She also likes to make short films and write fiction.