With YouTube’s continuously changing monetization policies, sponsorships have become a primary source of income for many content creators. You may worry that your opportunities for financial gain are limited by the kind of content you produce. However, this is not the case.
Here’s how to get sponsorships outside your content niche.
Create a summary of your audience demographics.
Your audience demographics are basically the qualities that the majority of your viewers share. This includes data regarding age, gender, location, and subtitle languages. You can find this information in your YouTube Studio under the “Audience” tab in the “Channel Analytics” section.
Create a summary of this data that you can show potential sponsors. Use Microsoft Excel or Google Sheets to make charts or graphs. Basically, you want to make the information quick and easy to understand at a glance.
Follow the tutorial below to learn how to make data charts in Google Sheets, which is completely free to use.
Brainstorm ideas for sponsored content related to other niches you have a demonstrated interest in.
Next, consider what other content niches you have a demonstrated interest in. If you’ve talked about it on social media or in your videos, then you could potentially work with a sponsor who specializes in that niche. For example, if you’re a beauty vlogger who often tweets about your love for Animal Crossing, then a sponsorship with Nintendo could work well for you. Similarly, if you’re a gaming vlogger with long, curly hair to maintain, then Function of Beauty may be a good fit for your channel.
However, you shouldn’t take ideas that are completely out of left field into consideration. If the sponsor has nothing at all to do with your personal interests, then your viewers will see right through it. For example, if you’re a parenting vlogger who doesn’t allow their toddlers to play video games, then a Nintendo sponsorship wouldn’t go over well with your viewers.
You should also take your audience’s interests into consideration. For example, while content creator Mykie’s channel Gam & Gore mainly focuses on SFX makeup looks, she’s discussed her hair journey with her followers. Her audience has taken an interest in how she maintains her hair’s health despite frequently dying it. Therefore, a Function of Beauty sponsorship made perfect sense for her channel.
Pitch your ideas to companies whose target demographic aligns with yours.
Once you have a substantial list of ideas for sponsorships, you should create a list of companies whose target demographic aligns with yours. If your viewers are likely to buy the brand product or service, then they’re a good candidate. However, if your audience isn’t very similar to the customers a company is trying to reach, then a sponsorship wouldn’t be worth it to them.
Next, pitch your sponsorship ideas to those companies. If there are any employees or brand representatives in your network, then you should reach out through them. However, if you don’t have any way of contacting someone from the brand directly, then you should find out who manages their social media or PR and get in touch with them.
To write your emails, follow the steps outlined in this video.
Your potential sponsors aren’t limited to the brands within your content realm. With enough research and the right strategies, you can connect with sponsors outside your content niche.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.
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