February is the season of major awards show, such as the Grammys and the Academy Awards. These events have millions of viewers glued to their screens at once. Before, during, and after the shows, however, these viewers will be searching for related content.
As a content creator, you can use awards season to drive more traffic to your channel. Creating videos themed around awards season will help you bring in new viewers.
1. Chime in on the latest trending celebrity news.
Every awards show comes with drama. Oftentimes, controversies circle through social media before the show even begins. Many people tune in just to see how things will play.
If you have something to say on the topic, why not make a video? For example, in 2015, Vox made a short, informational video explaining the #OscarsSoWhite controversy. It got more than a quarter million views.
Sometimes, the drama doesn’t start until the show does. For trending moments like these, wait until after the show then upload a video about it as soon as you can. Get creative with a parody, an inspired makeup look, or whatever else you can think of.
2. Do a fashion review.
Who needs the fashion police when YouTubers are there to do the job? For many people, the outfits are the most important part of an awards show. They want to know who’s wearing what and, more importantly, what the rest of the world thinks about it.
That’s how Grace Helbig entertains her audience after every major awards show. Her quirky commentary brings in tens of thousands of viewers every time.
Create your own fashion review video. Talk about the red carpet looks you liked and the ones you didn’t. If you’re feeling ambitious, you may even try to recreate one of your favorite red carpet looks at home.
3. Create a reaction video.
Alternatively, you can wait until the winners have all been announced then react to the list. That video could also be a recap, like the one below.
4. Share your predictions.
Before awards shows, excited fans often share their predictions the same way sports fans would for the Super Bowl. Find a list of the nominees and share your predictions of who will win. However, you should go deeper than rattling off names. Explain why you think a certain nominee should win or why they shouldn’t.
You can also talk about who you think should have been nominated instead, which is called a snub.
Awards season is ripe with all kinds of video ideas. Attract more viewers by basing your videos on these soon-to-be trending topics.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.