A lot of your viewers probably come directly from the YouTube platform. However, you may be under-utilizing your own social media as a source of traffic, especially on your upload days.
Here are a few ways to get more traffic from social media.
Pin a tweet containing your most recent video link to the top of your Twitter profile.
As soon as you upload a new video, you should post a tweet containing the direct link. Word it as a call-to-action. You might write something along the lines of “Go check out my new video!” or “The new video is live!”.
Then, pin that tweet to your profile. That way, anyone who goes to your profile will see that post at the very top of your feed. Change your pinned tweet after every new upload. Alternatively, you might pin a tweet for a video you worked really hard on and want to promote, such as a major collab or a new series.
Utilize the “Swipe Up” feature on your Instagram story.
The “Swipe Up” feature enables users to add easily accessible links to their Instagram stories. However, it isn’t available to everyone. If your account is verified, then you’re already good to go, and you can use the feature whenever.
However, if your account isn’t verified yet, then you should switch it from a personal account to a business account. Then, if you have more than ten thousand followers, you’ll be able to access the “Swipe Up” feature on your story.
Utilize this feature to share direct links to your new uploads. You don’t need to limit your posting to the days you upload. You can reshare the link to your latest video every few days to remind followers who haven’t watch your new video yet to go check it out.
Share the highlights of your videos to TikTok and Instagram Reels.
Virtually anyone can go viral on TikTok, so you should upload the highlights of your videos. Turn short, funny snippets into TikToks. Be sure to use relevant hashtags and mention the name of the original video in the caption. Additionally, link your YouTube channel in your TikTok bio.
You should upload the same snippets to Instagram Reels as well. While the audience for this relatively new Instagram feature is still growing, you’ll be able to reach new potential viewers. You’ll also be at the forefront of its growth. You could be one of the first people to go mega-viral using Instagram Reels.
Don’t neglect your Facebook page.
While you may feel like your audience demographic is shifting away from Facebook, you shouldn’t delete your Facebook page just yet. This platform can drive a lot of traffic to your channel if you use it correctly. Facebook was built for sharing, so the more people you can get sharing your posts, the more eyes you’ll have on your content.
Similar to TikTok, you can upload short clips of your YouTube videos to Facebook. You can also share your videos from YouTube directly to your page. Experiment with different posting times to find the time frame that gets the most shares on your posts.
Social media is your best video marketing tool. Utilize these tips to get the most traffic out of the most popular platforms.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.