Pinterest is a social media platform that’s often underutilized by vloggers. However, millions of Pinterest users spend hours every day reading blog posts and watching videos they’ve found on the boards they follow.
Here’s how you can drive traffic to your YouTube channel with Pinterest.
1. Create boards related to your YouTube content.
The main allure of Pinterest is its boards. Users can save posts and pictures they like to categories of their own choosing. If you can dream it, you can make a board out of it.
You should make several different boards related to the kind of content you create on YouTube. For example, if you’re a beauty vlogger, you may have a hair board, a makeup board, and a fashion board. Share your videos on their respective boards.
However, the boards you create shouldn’t be just a curation of your videos. Rather, you should mix in your videos with pins you’ve saved from other users in order to reach more followers.
2. Upload infographics and other images that link to your videos.
Pinterest offers each and every user a practically endless feed of content he or she may enjoy. To avoid getting lost in the crowd, your content needs to stand out and catch the user’s attention. You can do this by making sure your post has something valuable to offer.
Rather than your video thumbnail, create new images for your posts. Think about how to best advertise each video. Use infographics, step-by-step picture tutorials, or makeup swatches. In the description of the post, include the link to your video.
3. Make use of the business account features.
Because social media is your job, you should have your Pinterest profile set up as a business account. This will give you access to analytics and other valuable information about your account activity.
Check out this video for more information on using Pinterest to grow your viewership.
Pinterest has helped countless bloggers grow their platforms, and it offers the same value to vloggers and other content creators.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.