Hundreds of hours’ worth of video footage are uploaded to YouTube every minute. Trying to make it bigtime with your own channel may seem like quite a daunting task. However, for many vloggers, that dream of making a living as a YouTuber has become reality. They’ve created strong brands that are recognized worldwide. More than just YouTubers, the new generation of vloggers are social media stars.
Here’s how you can create a strong social media branding for yourself.
1. Define your online image.
When you think of certain YouTubers, very specific things come to mind. Dan and Phil have their cat whiskers. Jenna Marbles has her dogs. Pewdiepie has his “bros.” Though these creators are associated with these things online, they most likely aren’t as obsessed with them in real life.
A major aspect of being a successful YouTuber is the image that you create. Who you are online is not just a person; it’s a brand. Think of how a company defines itself- its products, slogans, catchy jingles, the colors of its packaging. The image that you establish for yourself online should be both easy to recognize and easy to remember.
When crafting your online image, take into consideration the kind of person you want to be known as. You can choose a nickname or an alter ego. You can pick a certain color or catchphrase to represent your channel as well.
Take Lilly Singh, for example. She’s better known online as “Superwoman,” the moniker that she uses to introduce herself in the opening of every video. Viewers know her by her kindness and her message of positivity. She’s also associated with the slang word “bawse.”
2. Keep your branding consistent across all of your social media.
YouTube is, in essence, a social media platform. Your video links will be shared across Facebook, Twitter, and anywhere else you have followers. In order to make your online platform strong, you should keep the branding that you developed in the previous step consistent across all of your social media.
Start with your profile picture. Choose a simple, eye-catching headshot to set as the avatar on all of your online profiles. You face should be clear and visible, and there should be no one else in the shot. That way, new fans will be able to recognize you online as soon as they see your profile picture.
One of the most important parts of your social media presence is not only what you post but the way you write it. The voice in which you write your tweets, Facebook status updates, and Instagram captions should stay the same. You can probably recognize your favorite author’s books just by the style his or her books are written in. Reading your social media posts should be the same for your fans.
British vlogger Daniel Howell keeps a very consistent social media branding. He focuses on relatable, ironic humor and sarcasm. He also makes the stylistic choice to avoid proper capitalization and punctuation online.
if like me you don't go outside you can simulate autumn walks by looking at a candle glow through a sweater while standing on crisp packets
— Daniel Howell (@danielhowell) October 20, 2017
3. Be extremely active online.
Many major YouTubers are more than just vloggers; they’re social media influencers. In order to have any sort of influence online, you’ve got to spend a lot of your time posting to all sorts of different social media platforms.
Every new video should be posted to all of your social media accounts. However, being active online means more than just sharing your own video links. First, you should have profiles on all of the most popular social media platforms. Make sure you’re signed up for Facebook, Twitter, Instagram, and Snapchat. Some vloggers also choose to have a public presence on Tumblr or Reddit.
Be sure that none of your profiles are set to private. You won’t be able to grow your online following if new fans can’t find your profiles. However, if you wish to keep your personal life and your online presence separate, you can create separate accounts. While your Facebook page may be kept personal, for example, you can make an official fan page that you run yourself.
Vlogger Gabbie Hanna is a pro at social media. She vlogs her daily life on Snapchat and shares her quirky thoughts on Twitter. She also posts new Instagram pictures several times a week. This high level of online activity made her follower count soar.
Creating a strong social media branding is essential to finding success online. Your brand should be easily recognizable and memorable. Be consistent with the image you create and stay active on social media to grow your online presence.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.