Though some musicians prefer to take a more chaotic approach to music production, building and defining your brand in the world of music is critical. Your brand is what separates you from the buzz and clutter in the business; it sets a musician apart.
Having a focus in your music production is also extremely valuable because people would rather listen to a specific type of music made very well than a hodgepodge of mediocre music.
Here are a few ways you can begin to define your music brand.
1. Set a target audience.
The first step of building a brand is to isolate a group of people that you believe will enjoy what you are producing. Decided on that? Okay, everything you do should be geared towards them.
Everything from merchandise to music style to public relations should be altered to make sense when viewed from your target audience. A rap audience isn’t going to want signed cowboy hats, and the pop audience most likely doesn’t care about a three-hour long orchestral sonata, despite its quality.
2. Stand out from others in your genre.
While the first tip prioritized fitting into and assimilating yourself to your target audience, this one is somewhat the opposite. What you need to realize is that once you find their audience, you can’t be doing what every other rapper, pianist or singer is doing.
Within your sub genre, you should stand out in some way. Find a little quirk about your personality that is unique to yourself, something that you can bring with you through your music career. This can be anything from a special intro you always use to your songs, or a logo design you love that you put on anything. You can even use fire effects (everyone loves those!).
3. Care about your customers.
This piece of advice might seem self-evident, but it is so important it should be mentioned anyways: care about the people who are funding your career! Everything you do should be done with this in mind.
In sales, don’t be a penny pincher. Give your audience fair sales and bundles. On social media, speak to them and value their opinion. If they demand change, you should attempt to accommodate that. Your rhetoric in general should be appreciative but most importantly honest.
For people in the public eye, such as musicians and other performers, the fame can sometimes go to their head; try hard to not let that happen to you. Honesty and authenticity will carry you far with your fans.
Building a brand for your music is vital to forming an audience and targeting your work towards them. A brand separates you from the crowd, and it draws people already interested in your genre towards your music. Just remember to define your target audience, stand out from others in your genre, and care about your customers. Everything else will follow suit.
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Sean Harris is a writer in the midwest US who plans on majoring in computer science or physics at college. He enjoys listening to music, blogging, and reading.