Many new businesses who want to make their mark in the online community have tried numerous ways to increase their traffic. sequential retargeting can be a big help to increase the reach of the videos of your business.
Sequential retargeting is a form of remarketing that focuses on an audience and their previous actions. It is usually set up on sites when someone clicks on an ad or adds items to a cart. It also looks at purchases made by the individual. Once an individual has been online for an amount of time, a sequential retargeting algorithm can recommend items, videos, sites, and other things to the viewer.
The following five ways can help boost views by sequential retargeting.
1. Publish a videos series into a playlist.
Businesses can publish a series of videos that reveal details of a new project or item. The sequential retargeting will allow the viewer to see the next video in the series only after they have viewed the first. It doesn’t promise they won’t get frustrated, but it can increase traffic to the channel.
This video shows how to make a series of videos into a playlist.
2. Announce your next project with pre-roll ads.
When announcing a new video project to your subscribers, use pre-roll video ads to give an exclusive sneak peak. Then, the individual subscriber will feel special, making him or her want to continue to follow your channel.
It gives your subscribers a chance to view the videos in the series before it is made public to the world. This can also be used on a personal website as well.
This video shows how to set up video ads on videos in your channel.
3. Create an interactive game by hyperlinking videos together.
Create an interactive game using the pre-roll ad for your channel subscribers. This, in turn, keeps subscribers interested as well as getting them more interested in learning about your project.
This video shows how to create an interactive video on any channel.
4. Give complete control of your advertising to a business.
Many content creators worry that getting help from online sources means they are going to lose the control of their channel or name. This, however, is untrue. Sequential retargeting is used in such a way that it adds revenue and traffic to the business.
The more the viewers interact with your videos, the more views a channel receives, and the more traffic YouTube receives as well. It is a mutually beneficial relationship.
This video shows how Google AdWords can be used for sequential retargeting.
5. Advertize your channel on a large scale.
Sequential retargeting can help advertise your channel on a local or national scale. This is a tool that can target the audience one wants to reach. Many brands aren’t picking up on this. Google Adwords is an easy setup for sequential retargeting, and anyone can do it!
This video shows how to keep geographical retargeting on Google AdWords.
Sequential retargeting is an important tool to any business who wants to increase their reach as well as keeping the subscribers they already have.
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Emily Thornton is an English Teacher who has a love of Journalism. She loves to read, write, and watch videos (music and fails).