For every way that you can increase your chance of making a successful video, there are just as many pitfalls that are commonly overlooked. Recognizing these potential mistakes is something every new content creator should make a priority. By avoiding common mistakes, you’ll make your videos shine.
Here is a list of the most common beginner mistakes and how every YouTuber can avoid them.
1. Write your own original titles, descriptions, or SEO tags.
Possibly the most common mistake a new YouTuber can make is stealing metadata, the keywords and phrases that search engines use to find specific videos. If a similar video is wildly successful, stealing the metadata from it in hopes that your video will appear in the top results won’t actually work. Take the time to be original in how you present your own content.
2. Participate in a few great collaborations.
Many new content creators try to sequester themselves away from other creators while they try to establish a strong viewership. Though establishing a viewership by oneself is an important part of becoming a successful YouTuber, it is more than okay to collaborate with other YouTubers as well. If you each have a skill to lend to each other’s channels while potentially dipping into a larger audience, do it.
3. Create unique and original content.
While many channels exist with similar content, the most successful YouTubers each bring something original to their videos. If you try to completely emulate your favorite YouTuber, then you won’t get the viewership that you deserve.
By bringing something uniquely you into your videos, they will attract a larger viewership as those videos will be the only place viewers can watch your content.
4. Make content you care about.
Just because a certain type of video is trending doesn’t mean you should make it if you don’t care about it. If you create content with the sole purpose of getting views, chances are you won’t.
However, if you create content because you are passionate about what you are doing, an audience will respond positively to that passion. They will come back and continue to watch your videos.
5. Always embed a subscribe button.
This tip is a fairly simple one that most creators don’t follow. While your channel has a subscribe button above all of your videos, most people don’t notice it.
By putting a subscribe button on your end slate, and by physically asking people to subscribe, you are calling attention to your ultimate goal of gaining a viewership. If the audience likes your content, they will subscribe.
Creating a YouTube Channel can be difficult, and it’s hard creating content to fill it with on a schedule. With all the stressors that come with it, it is easy to overlook simple mistakes. Keep these tips in mind whenever you create content, and you’ll be in a much better position to build a successful channel.
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Anthony Mauro is a San Francisco State graduate who splits his time between the Bay Area and San Diego. He spends his free time thinking long hair is cool, playing video games for an online audience, and writing short stories, comic books, and novels.