Anna Akana has been active on YouTube since August 2011, posting every Thursday and gathering close to 1.8 million subscribers. This past month, Anna released a new video titled “I’m not friends with my ex.” Within a matter of days, the video went viral.
Here’s how she did it.
1. She uses her dry humor to appeal to her fans.
Anna is known for using her jokes and dry wit to get a laugh out of her audience, but in this video, she uses her humor to make herself more relatable to her fans. As Anna discusses her previous relationships, fans laugh not only because of her jokes but also because many of them have been in an all-too-familiar situation themselves.
When you add in this relatable element, fans are more likely to share the video with friends, thus drawing in more views.
2. She mixes acting scenes with direct dialogue with her audience.
Simply listening to someone talk directly into their camera can oftentimes get boring and even slightly uncomfortable. Instead of using this common technique, Anna balances her conversation with the audience with a few sidebars and acting scenes.
This switch from what YouTube viewers are used to seeing not only attracts more views, but it also helps the audience stay engaged with the video.
3. She incorporates sound effects and animations to get the point across.
In addition to mixing up the content, Anna’s inclusion of sound effects and visual animations allow her to emphasize her main points as well as her jokes.
These tools are both aesthetically pleasing and unique, catching the attention of potential viewers and pulling them in for more.
Anna is no stranger to success, but this video proves that to get the views, you have to be willing to switch things up. If you’re looking to make your next video go viral, incorporate these tips and simply sit back and watch.
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Kelsey Leaman is a senior at American University in Washington D.C. studying Economics and International Studies. She is passionate about writing, Lemonade, and Michelle Obama.
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