The team at BuzzFeed Blue is known for creating fun and often informative videos, but even they don’t expect to get 500,000 views in one. However, their new video, “We Tried to Survive Tom Brady’s Diet,” did just that.
Here’s how they did it.
1. They focus on a famous person.
Tom Brady is one of the most popular athletes in the world, so making a video about him is a great way to attract viewers. As one of the most successful quarterbacks ever, he has a huge fan base that is interested in learning more about his life.
Including his name in the title brings in Buzzfeed’s typical audience for this video, with the addition of people who just want to learn more about Tom Brady.
Watch the whole video here.
2. They chose a trendy topic.
New diets will never stop popping up, and people will always be interested in learning more about them. By choosing three normal people and watching them struggle to adapt to a crazy diet, this video is able to get views from people interested in diets, as well as those who want a good laugh at the expense of someone else.
Plus, by explaining the specifics of the diet, viewers can both learn and be entertained by this video.
Check out BuzzFeed Yellow’s video of Beyonce’s endorsed diet below.
3. They keep it light and funny.
The third key to success is to keep the tone light and funny. Nobody wants to watch three people eat bland food for a day if there’s not some humor sprinkled in.
Sarcasm and visuals of the participants’ less-than-appealing food creations give this video added entertainment value, helping to draw in more viewers.
Watch one of BuzzFeed Blue’s most popular videos here.
BuzzFeed’s attempt to cover the diet was successfully boosted with a famous figure, a hot trend, and just a little bit of humor as they struggle with the limitations on their consumption. Follow their tactics to make your own video go viral.
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Kelsey Leaman is a senior at American University in Washington D.C. studying Economics and International Studies. She is passionate about writing, Lemonade, and Michelle Obama.