Khalid dropped his new music video for “Young Dumb & Broke” this week. The day after it was released, the video hit the number five slot on YouTube’s trending page. Khalid’s new music video got almost a million views in just twenty-four hours.
Here’s how Khalid’s new video for “Young Dumb & Broke” got trending.
1. He timed the release for the end of summer.
Khalid dropped his new music video on the very first day of August. By choosing the first day of the month, he ensured that his release would be the biggest story in music news for the beginning of August.
August was also a good month to release his new video because, as summer winds down, young listeners are looking for something different on the radio. He timed out his release to get in one more summer hit that could carry its popularity into the school year.
2. The video relates to its target audience.
Khalid’s music celebrates that time between adolescence and full-blown adulthood. The nineteen-year-old singer brought out this theme in his music video by setting it in a high school. The viewers who are Khalid’s age and younger can live vicariously through the singer in the music video.
3. The video features several celebrity cameos.
Khalid isn’t the only star in this music video. He’s joined in the high school hallways by Fifth Harmony’s Normani Kordei and rapper Buddy. Several actors also reprise their iconic roles, such as Saved By The Bell‘s Dennis Haskins and Kenan & Kel‘s Kel Mitchell.
Thanks to this awesome new music video, Khalid’s “Young Dumb & Broke” is set to be the next big hit with young listeners.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.
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