Mac Demarco is indie rock’s sweetheart, and he uses humor to appeal to a wider audience that might otherwise never have heard of his music.
Here’s how he does it.
1. He takes the time to produce videos.
Every once in a while, a celebrity will make a prank video or take part in a skit, but Demarco made a goofy video with no mention of music or even his real name, despite being the star. He plays a character with the made-up career of “professional backer” (a person who helps people back in and out of parking spots).
The video would likely be seen by people unfamiliar with his music because it was just marketed as a comedy sketch.
2. He has a cameo in Loiter Squad.
Demarco took advantage of an opportunity to share his sense of humor with a whole new audience by playing a small part in a sketch on Adult Swim’s Loiter Squad. Despite having a minor role, his presence was felt and noticed by a group of fans that, once again, might not have otherwise been exposed to his music.
3. He is genuinely sweet and funny.
In numerous interviews, he shows his true colors, which are caring and honest first and silly second. He cracks jokes in the moment and keeps a friendly grin on his face at all times. Followers of interview shows such as Nardwuar and Hot Ones were delighted by this humble musician’s steady demeanor.
Being a musician is just as much about being a character as it is about being passionate about music. Kanye has his pride, which works for hip-hop. Mac Demarco is humble and silly, which is the root of indie rock. Showing off personality through side projects is a great way to attract a diverse audience.
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Gabriel Dufurrena is a mathematician, writer, and educator living in Oakland, CA. When he’s not watching YouTube videos or teaching math, he’s in the kitchen cooking up something good.