British girl group Little Mix is taking over the internet with their newest music video. The country-themed “No More Sad Songs” video turns heartbreak on its head and transforms casual viewers into hardcore fans.
Here’s how the video got more than six million views in just two days.
1. The video is a stark contrast to the group’s image.
The girls of Little Mix are British through and through. However, in “No More Sad Song,” they trade in their royalty-worthy style for western wear, complete with cowgirl hats.
This stark contrast to the band’s image has views playing the video on repeat, trying to figure out what’s going on. However, the new costumes play an important part in the new video, and fans were quick to fall in love with the video’s message.
Mixers shared their love for the new video on Twitter.
— MEMA™ (@mema__horan) March 31, 2017
2. The band teased the video online in the days leading up to its release.
In the days and weeks leading up to the release of “No More Sad Songs,” Little Mix shared fun snippets of the video on the band’s official Instagram. They also retweeted fans and shared any news articles surrounding the video’s release.
Check out one of the band’s video teases below.
3. The video also starred their collaboration partner.
“No More Sad Songs” features popular artist Machine Gun Kelly. Therefore, it was only fitting that he make an appearance in the video, too. That way, fans of both acts watched the video.
The girls filmed “No More Sad Songs” with Machine Gun Kelly in Nashville.
Little Mix is hitting the big time with “No More Sad Songs.” Follow in their bootprints down your own path to musical success.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.