Brad Mondo isn’t your average hair stylist. With more than four million subscribers on YouTube, he’s a bit of an internet sensation. He made a name for himself with his popular “Hairdresser Reacts” video series.
Here’s how this hair stylist turned reaction videos into a new career.
He first established his credibility as a stylist.
Brad Mondo has been a professional stylist longer than he’s been a YouTube star. He’s worked with a lot of notable celebrities, including Shay Mitchells, Vanessa Hudgens, Heather Marks, and Daphne Groeneveld.
Before he was a big name on YouTube, Brad built his following on Instagram. He started sharing his work on social media in February 2013. Then, in January 2016, he uploaded his first hair tutorial to YouTube.
Then he followed a popular video format.
When he first started his channel Brad uploaded a mix of tutorials and videos on hair care advice. Then, after uploading a video in which he dyed his own hair at home, he decided to create a reaction video in which he reacted to other people’s home dye jobs.
After the success of his first reaction video, Brad turned it into a series. Reaction videos were already an extremely popular format, but the unique spin of Brad’s professional perspective made his stand out.
His series allows for differentiation.
The “Hairdresser Reacts” series has worked so well for so long because Brad left it open-ended. He didn’t pigeonhole it into “Hairdresser Reacts To Celebrity Styles” or “Hairdresser Reacts To New Trends.” Because it’s “Hairdresser Reacts” to anything, in these videos, anything goes.
The differentiation also keeps viewers from getting bored with Brad’s series. Each new upload is something interesting and different. He’s reacted to everything from YouTuber hair fails to stylist-themed ASMR.
His videos are educational as well as entertaining.
Brad’s videos aren’t like typical reaction videos. Instead of merely sharing his own thoughts and opinions, he also offers advice on what the people in the videos he reacts to could have done differently.
Again, the professional perspective Brad offers helps set his videos apart. Not only can viewers have fun watching his videos, but they can also learn about hair through his content. In addition to reaction videos, he also makes a lot of videos that are specifically instructional.
Hair stylist Brad Mondo created a second career for himself through his popular “Hairdresser Reacts” series. The professional perspective he brings to his videos sets his content apart.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.