Gameranx is a wildly successful gaming news channel with 3.3 million subscribers after just over two years. How does this team separate itself from the pack?
1. They upload content daily.
With three team members working on content, it’s a lot easier to meet the daily upload goal. It’s not all simple concepts, either. Each member has his own specific type of show as well as contributing to the never-ending onslaught of new game reviews.
Uploading daily is an excellent way to keep people tuning in.
2. They have a weekly giveaway.
Every week, along with their weekly news update, they do a random giveaway for any subscriber to their channel. The sign-up is easy and requires only a subscription. The likelihood of winning is relatively low, but they are offering a free PS4 or Xbox One, which is certainly enough to justify entering.
There’s no harm in subscribing, and they know this is a quick way to rope people in.
3. They have consistent themes.
One of their most popular playlists is the series “Before You Buy,” which gives facts and opinions, both positive and negative, about new games. They also have a section devoted to theories and trends in game culture.
They experimented with various shows and then kept the ones that stuck.
The Gameranx formula is simple: upload a ton of different stuff, repeat things that go well, and do giveaways for subscribers. This is how they went from 1000 views per video to 300,000 in just two years.
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Gabriel Dufurrena is a mathematician, writer, and educator living in Oakland, CA. When he’s not watching YouTube videos or teaching math, he’s playing video games.
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