How This Channels Covers All Bases To Get Views

Super Deluxe is a channel on YouTube that releases all kinds of videos. It is reminiscent of the early days of YouTube when everybody was trying everything to get views, and people didn’t know how much money was in YouTube. Their brand is simple and repeatable, although it may require a team of people to keep up with the upload count.

Here is how to follow the Super Deluxe Model.

1. Embrace variety.

Super Deluxe makes spoof videos, satisfying videos, recipe videos, and art videos, The list is near endless. Their variety is likely their greatest asset, but it takes some management.

With that in mind, creating a wide selection of videos exposes a channel to a wide audience. People searching for recipes will see the channel in a different light than people looking for videos of Steve Harvey hating his job, but both will likely give the channel a couple views and maybe even subscribe.

2. Join up with a team.

Super Deluxe uploads way too many videos for it to be run by just one person. The group mentality of the channel is what makes it so unique and successful. Lots of different minds creating lots of different content means lots of different viewers.

More importantly, creating a lot of content takes a lot of busy hands. The trick is figuring out about how many views the channel will get with a certain amount of videos and getting that perfect balance so it’s still worth doing for everyone involved.

3. Organize the content.

If every upload looked the same, with similar titles and thumbnails, no one would catch on and invest in the channel. Super Deluxe organizes their videos in playlists with themes and creates color-coded thumbnails so viewers can quickly decide which to watch.

Other channels do this too, most notably BuzzFeed. Their separate colors for separate tones makes it easy for viewers to prejudge a video. Setting the viewer expectations is key to creating a variety of content.

Producing tons of content with variation is a great way to make any channel huge. This is way easier to accomplish with a team of people, which is worth considering for the sake of success.

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Gabriel Dufurrena is a mathematician, writer, and educator living in Oakland, CA. When he’s not watching YouTube videos or teaching math, he’s getting into shenanigans with his other writer friends.

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