Larry Enticer’s fourth YouTube video, “Larry Enticer Sends It,” just hit 950,000 views. He’s not new to the social media game. His Facebook page has over 300,000 likes, but this is his first successful YouTube video.
How did this video gain so much success?
1. Brevity is the soul of wit.
This one-minute video is the gift that keeps on giving. It can be summed up in a few words, but why bother when one can just watch it on repeat?
How many times can it be watched in five minutes? Five times. That’s certainly a theory worth testing.
2. It was shared to the right site.
An almost identical video was published a week prior on YouTube, but it wasn’t shared on Reddit. Whoever decided that this video would appeal to Reddit’s massive audience got it right.
One should never underestimate the power of Reddit’s “valueless” karma points. It hit the front page within a day of being published.
3. It’s a peek into an enticing culture.
Canadian sled-neck culture is little seen south of the (Canadian-American) border, and this is grade-A refined maple syrup. This video is dense with denim, accents, and a cheerful cherub with a northern disposition.
Who could help but fall in love with Larry, who would be doing this even if the cameras weren’t rolling?
4. The video’s pace is perfect.
Editing a video doesn’t always take expensive tools and after-effects. Sometimes it just means getting good angles and cutting at the right moment. Within thirty seconds, Larry eats it on the jump from three different angles. It shows the long shot first, followed by the juicy shot of his face hitting the snow, a little breather, and finally the best angle of the last jump.
There are quick quips interspersed throughout, and there are little things that might get missed on the first watch. It rewards rewatches.
Larry Enticer does exactly what his name suggests, and while he has already found success on Facebook, the popularity of this video could mean he has a future on YouTube. It certainly goes to show that where a video gets posted makes all the difference. Post a video to Reddit and roll the dice.
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Gabriel Dufurrena is a mathematician, writer, and educator living in Oakland, CA.