All the way back in July of 2012, Arin Hanson and Jon Jafari started a Let’s Play channel called Game Grumps. Four years and a few personnel changes later, the channel has grown to have a fanbase of more than three million subscribers.
While it is not uncommon for YouTube channels to grow and rise in popularity, it is a rather difficult thing to achieve. Here is a look at what has helped keep the Game Grumps popular.
1. They put out content daily.
One of the hardest things for any content creator to do is to maintain a consistent upload schedule. With the recording, the audio editing, and the video editing, keeping a daily schedule is next to impossible. The Game Grumps, however, release on average three videos a day.
When you have a consistent release schedule, viewers have a reason to come back to your channel every day.
2. They create on-camera personalities.
The nature of a Let’s Play video is unscripted commentary. Even so, Let’s Players still need to put on a performance to keep the audience entertained.
The Game Grumps do so marvelously, playing exaggerated versions of themselves. Their back and forth, combined with their background in improv, makes for great comedic moments.
3. They do live shows.
With over three million fans across the world, the Grumps have taken it upon themselves to travel to where their fans live. Along with making appearances at various conventions throughout the year, they have also started doing live shows. These shows have become wildly popular amongst their fans, who relish in the opportunity to take part in their favorite content.
The Game Grumps have had a continual rise in popularity over the past four years, and their channel reflects it. A few lessons any content creator can learn from these Let’s Players is to be consistent with uploading videos, make a personality for the videos, and perform live shows.
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Anthony Mauro is a San Francisco State graduate who splits his time between the Bay Area and San Diego. He spends his free time thinking long hair is cool, playing video games for an online audience, and writing short stories, comic books, and novels.
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