Taylor Swift recently returned to the top of the billboard charts with “Look What You Made Me Do.” Her latest single jumped from #77 to #1 in just a week.
Here’s how Taylor Swift created a #1 hit.
1. She created a ton of hype on social media.
In the days leading up to her album announcement, Taylor completely wiped her social media clean. She deleted every post, picture, and follow. As the announcement grew closer, she made mysterious posts hinting at her next music release.
Taylor’s social media posts created a lot of hype for her album and her first new single in a while.
2. She released a complex music video fans watched again and again.
“Look What You Made Me Do” dropped on a Friday, and its accompanying music video premiered at the VMAs that Sunday. The video was so complex that viewers immediately went to YouTube to play it again and again. Fans are still searching for album clues and references to Taylor’s career.
3. She dropped the song as the lead single from her upcoming album.
“Look What You Made Me Do” was the first solo song that Taylor released since her 2014 album 1989. The new song followed her album announcement. Fans had to wait until November for the album, but the new song came out at midnight the next day.
Taylor Swift shook up the music industry with “Look What You Made Me Do.” The hype that she generated on social media propelled her new single to the top.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.