Rosanna Pansino has almost seven million subscribers and more than 1.5 billion total views. She also has a net worth of more than $2.5 million. Here are a few strategies that led to Rosanna’s success.
1. She created a unique video series.
Rosanna made a name for herself in the YouTube community with her geeky cooking series “Nerdy Nummies.” Every Tuesday, she creates a new recipe based on sci-fi, anime, gaming, or something else “nerdy.” This unique series draws in millions of viewers every single week.
To draw in viewers, create a unique video series of your own. Like Rosanna, choose something that you love so that you’ll never run out of awesome video ideas.
2. She capitalizes on what’s trending.
Rosanna knows that keeping up with the trends will bring in viewers who may not have otherwise been watching her videos. When you make a video inspired by whatever’s currently popular on social media or in the news, then viewers who search for that topic will be likely to find your videos.
When Rosanna made a princess cake inspired by Disney’s Frozen, the video got more than 100 million views.
3. She works more than 100 hours per week.
Rosanna wakes up at 6 a.m. every single day. From the moment she’s up, she’s working. Making one episode of “Nerdy Nummies” takes almost a week. She devotes an entire day to plan the video and gather the supplies, and several more days are spent testing recipes and making sure she has everything in order for the three-hour video shoot.
If you want to make your channel successful, then you have to treat it like a job. The most successful content creators are the ones who never stop working.
4. She branched out into different kinds of content.
Rosanna Pansino isn’t just a baker or a vlogger. She makes Let’s Play videos, and she has also branched into music. She has several music videos, each of which have received several million views.
To interest new viewers, try out different kinds of content. Like Rosanna’s gaming videos, videos similar to your main content will bring in new viewers from your targeted demographic. However, like her music videos, completely new kinds of content will bring in completely new viewers.
Rosanna Pansino’s path to fame was certainly unique. By emulating her strategies, you, too, can gain millions of subscribers.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.