Katy Perry’s new album Witness already made waves with the “Bon Appetit” music video. Now, she’s gearing up to release a new music video for “Swish Swish,” one of the album’s lead singles.
Here’s how Katy Perry is promoting her upcoming music video.
1. She released an official music video trailer.
Katy shared the teaser trailer for her music video on social media. Many artists tease their videos before releasing them, but Katy created an entire cinema-style trailer to promote hers.
— KATY PERRY (@katyperry) August 21, 2017
2. The teaser trailer featured several celebrity cameos.
Katy isn’t the only one taking center stage in the “Swish Swish” video. The trailer featured cameos from several celebrities, such as Nicki Minaj, Molly Shannon, Terry Crews, and Christine Sydelko.
3. She’s playing into the drama she created surrounding the song.
BuzzFeed wrote an entire article about all the references that the teaser trailer makes to Katy’s alleged feud with fellow pop star Taylor Swift. Many music fans are convinced that “Swish Swish” is Katy’s response to Taylor’s supposed diss track “Bad Blood.”
Katy hasn’t been shy about discussing her issues with Taylor Swift, especially since she started promoting Witness.
Katy Perry’s fans are already excited for her new music video, but she’s enticing new viewers along the way by teasing celebrity cameos and stirring up a little bit of drama.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.