How Demi Lovato’s New Music Video Got Half A Million Views In Two Hours

Pop superstar Demi Lovato is back at it again with a sizzling summer hit. Her latest single “Sorry Not Sorry” is already climbing up the iTunes charts, and after launching a new tour, this single is ready to dominate the radio for the rest of the summer.

Demi released a wild new music video for “Sorry Not Sorry.” Here’s how it got half a million views in just two hours.

1. The theme of the video matches her team’s promotional stunts.

Demii’s new single goes hand-in-hand with her special House Party Tour. This tour is comprised of only seven intimate shows, and only local celebrities and Demi Lovato super fans are invited.

The music video itself was filmed at one of these “house parties.” The video is wild, fun, and crazy enough to make anyone who wasn’t in attendance jealous.

2. It features multiple celebrity cameos.

Demi wasn’t the only familiar face in the “Sorry Not Sorry” music video. The singer also invited Paris Hilton, Wiz Khalifa, and Jamie Foxx to party with her. The video captures the feeling of attending one of her House Party Tour shows, complete with local celebrities.

3. She started promoting the video on social media as soon as it was released.

“Sorry Not Sorry” is Demi’s first release since Confident. Now that she’s working with a new label, Demi is taking a lot of the promotional work into her own hands. She promoted the new song by following fans on Twitter, and now that the video’s out, she’s continued to post about it online.

Demi announced her new video on Instagram as soon as it went live.

It's here. Enjoy ???? #SorryNotSorryVideo Link in bio

A post shared by Demi Lovato (@ddlovato) on

After getting half a million views in just a few hours, Demi Lovato’s “Sorry Not Sorry” is set to be one of the big songs of the summer.

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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.

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