There are a plethora of channels that simply ask the question “why?” and find success by answering it. Channels of this nature earn an educational tag, which is especially helpful for the creators given the current state of advertising on YouTube. A creator doesn’t need a teaching degree to create educational videos.
Here are three channels that found success by feeding curiosity.
1. Veritasium
Derek Muller pursues everyday mysteries, such as why some people sneeze when they look at the sun or if silence can drive a person insane. He talks to experts, does a little research, and presents what he learns transparently.
He never tries to mislead viewers into thinking he’s an expert in what he discusses, but rather, he empathizes with those who know nothing about the subjects.
2. V Sauce
Michael Stevens is an educator who took to YouTube to share his experiences as a life-long learner. Most of his videos relate in some way to engineering, his area of expertise, but he often steps out of his comfort zone to find out more about everyday life.
His format of going off on tangents until he finally lands on the actual subject of the video is addictive.
3. Smarter Every Day
Destin Sandlin is like the fun dad of YouTube. He, too, explores interesting phenomenon in his videos, but he relies heavily on experimentation and the expertise of his guests.
He goofs around, does camera tricks, and speaks to his viewers like they are his friends. Sandlin’s channel delivers on its promise to make its audience smarter every day.
Anyone can make a channel about learning. All it takes is a little drive to learn something new and pursue it until satisfied. Especially now, when getting an educational tag essentially means every advertiser will sign off on the video, creating educational content is a great way to be successful.
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Gabriel Dufurrena is a mathematician, writer, and educator living in Oakland, CA. When he’s not watching YouTube videos or teaching math, he’s learning something new.
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