How Ariana Grande Created A Viral Music Video

A video of Ariana Grande performing an a cappella rendition of her hit “Dangerous Woman” went quickly viral. The simplicity of the video made it instantly appealing to viewers. Fans all over the world loved Ariana’s a cappella performance.

Here are a few reasons why people were so drawn to Ariana Grande’s music video.

1. The unedited candid moments made the video more relatable.

The video is completely unedited and even features the singer performing an air guitar solo. The candid moments make this video even more unique and interesting.

In your next music video, do not edit out all of your candid moments. Viewers will appreciate the authenticity.

2. Her unusual outfit choice caught viewers’ attention.

In the video, Ariana Grande wears a latex bunny costume. This style choice, though considered gimmicky by some, is immediately eye-catching and draws viewers in.

Something as simple as an outfit choice can make your videos appear more appealing to viewers. Try using aesthetic elements to pique the interest of viewers.

3. Its simplicity keeps the focus on her voice.

The video is well-lit and filmed with a high -resolution camera. The singer’s impressive vocals are complemented by the aesthetically pleasing nature of the video as well as its simplicity. The lack of bells and whistles allows the viewer to simply appreciate her talent without too much distraction.

Keep it simple in your next music video to keep viewers focused on your performance.

Today, the a cappella version of “Dangerous Woman” has more than 50 million views on YouTube. Mimic its style to create your own viral music video.

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Jana DeGuzman is a Communication Studies major and French Studies minor at the University of San Francisco. She loves Mac DeMarco, Beyonce, and the ocean.

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