How To Grow Your Local Fan Base

Bands always dream of touring the nation. Make that dream a reality by strengthening your local presence. We’ve listed four ways to help you grow a fan base right in town.

Use Guerilla Marketing: Social media is amazing, but if no one’s ever heard of you no one’s going to visit your Fanpage. To fix this, try some old fashioned tactics. Meet people in person while you hand out posters and fliers. Create your own buzz by interacting with the community.

Support Other Local Bands: There’s no point in making rivals. Bands should bond over their common struggle. Make friends with fellow artists, network, and link up for gigs. Mutually build a fan base by supporting one another.

Reach Out To Local/College Radio: Local and college radio stations are willing to give new musicians a chance. Email them, come out to their events, and pitch yourself. The exposure of airplay is invaluable. Take advantage of every outlet and get your name out there.

Take Advantage of Location: Nothing emphasizes “local” more than visiting your city’s landmarks. Host a live show at a popular park. Shoot a promo by familiar businesses. The locals will take notice if you’re passionate about the city.

Build lasting relationships in your community and create new fans.

Discover your path to success at Promolta.

Kathy Nguyen is a digital artist, aspiring entertainment professional, and lover of live music. You can find her tweeting her playlists, youtube-ing documentaries, and getting lost in your neighborhood.

Leave a Comment